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📌 Case Study: Using Megan Moroney’s Journey as a Reputation Management Awareness Campaign

Client: Rsquare Media
Project Type: Visual Blog Campaign & Public Awareness
Role: Graphic Designer & Blog Copywriter
Tools Used: Canva, Photoshop, ChatGPT
Focus: Reputation Management Services Promotion

. 🔍 Overview
Rsquare Media launched a creative awareness campaign to spotlight the importance of proactive reputation management for public figures, influencers, and brands. The fictionalized example of rising country singer Megan Moroney was used to illustrate how online perception good or bad can shape public careers, and how Rsquare Media provides support when reputations are at stake.
I was tasked with creating engaging graphics and supporting blog copy that aligned with the company’s mission: helping clients repair, manage, or protect their online image.

🎯 Objective
Use storytelling and visual design to:
Demonstrate the impact of public perception
Show how Rsquare Media supports clients during media or social backlash
Drive inbound inquiries through clear CTAs and QR integration

🧩 Strategy
While Megan Moroney’s real success story served as inspiration, she was not a client. Instead, her path was used as a relatable narrative model to:
Highlight the pressures public figures face
Frame Rsquare Media’s services in an empathetic, non-technical way
Position the company as a ready-now solution for digital crises

🛠️ Execution
Design: Created bold, polished graphics with spotlight visuals of Megan to grab attention and evoke credibility.
Copywriting: Used ChatGPT to help draft messaging that emphasized:
The emotional toll of reputation challenges
Rsquare Media’s support options
The real-time responsiveness clients can expect (Text or QR CTA)
Brand Integration: Incorporated Rsquare Media’s logo, brand colors, and hotline across all content.

📈 Outcome
✅ Drove qualified traffic to the Rsquare Media website
✅ Resulted in new business inquiries through SMS-based CTA
✅ Strengthened Rsquare’s online visibility and authority in reputation services

💡 Key Takeaway
This project demonstrates the power of narrative-based marketing. By blending a recognizable face with a hypothetical scenario, we were able to:
Educate the audience
Inspire trust
And generate engagement—without relying on client-specific disclosures
“Your story doesn’t end with a mistake. Rsquare Media helps you rewrite the next chapter.”